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Chinese shoes Network November 11 hearing, past and present closed 21 sales agents
famous commercial street in Shenyang, a large number of Adidas and Nike flagship store is very impressive, and in the hundred meters apart but the mall also has a set of Adidas and Nike counters.
In fact, this phenomenon is very common throughout the country. Because, even if it is facing the same brand opened two stores are also likely not with an agent.
& nbsp; & nbsp; & nbsp; in Shenyang, in various forms and shapes of sports marketing shopping malls, sports city and other long all over the streets. According to media reports, only PENGDA sports city in a
Retro jordans for sale street with a four sports city, Taiyuan Street features five sports city, and its located in the mall mall store is a surprising number.
& nbsp; & nbsp; & nbsp; ". Acting Sporting Goods lucrative, especially Adidas and Nike" insiders tells reasons, the past three years, sales of sporting goods in Shenyang has improved every year, and a well-deserved two big brand "Adidas" and "Nike" is being referred to as a cash cow in the industry. "
& nbsp; & nbsp; & nbsp; However, this mutation.
& nbsp; & nbsp; & nbsp; Belle earnings in the first half of 2009, Belle agent Nike and Adidas revenue was 3.32 billion yuan, compared with the same period in 20
cheap foamposites 08, rose only 2.5 percent last year, also rapidly expanding Belle in the first half of this year, closed down 346 sportswear stores, of which 304 for the second-tier brand shops.
& nbsp; & nbsp; & nbsp; Daphne semi-annual report showed that as at June 30, within six months closed 21 Daphne "Adidas" point of selling their own agency, plans this year to close all of the "Nike."
& nbsp; & nbsp; & nbsp; to the third quarter, Adidas quarter operating profit fell 29 percent, sales fell 7%. Compared with the first and second quarter of this year, hitting the deepest decline.
did not complete the dream of post-Olympic backlog of goods valued at $ 1
cheap jordan shoes for men billion
& nbsp; & nbsp; & nbsp; can become an Olympic partner, Adidas do so by 1% advantage to become the first brand of Chinese sports market. However, after the dazzling inventory problems seem to be more cause for worry.
& nbsp; & nbsp; & nbsp; all goods According to media reports, in April this year, as the 2008 Beijing Olympic Games sponsor Adidas printed with the Olympic logo all expired.
And before this, because many dealers expected good, before the Olympic Games wantonly getting goods. Hot sales of sporting goods and may not scheduled to occur, resulting in serious dealer inventories. A report from a third party shows that the com
Retro jordans for sale mercial value of the Olympic Games through ?????? backlog in the country has reached 1 billion yuan, a lot of stock has not digested.
"Adidas and Nike are the futures system, orders six months in advance, cash on delivery." a ???????? Hunan dealers open to the media said that as not in accordance with the actual market demand to purchase, a lot of the backlog of goods piled up in warehouse, and lead to capital is withholding. In order to clear inventory, local dealers are low-cost marketing.
end of 2008, a shopping mall in Shenyang, Adidas classic style shell head for the first time the audience uniform price 380 yuan, part of Nike shoes for
only 290 yuan.
Not long ago, shopping malls Shenyang became a negative one Adidas discount field, 380 yuan shell head reproduction of rivers and lakes, many sports apparel discount to new lows --3 fold. At the same time, Nike also to discount sales.
Adidas This is not desirable.
"Adidas and Nike did not seem so high above." citizen rash sports brand loyal fans, have a pair of Nash family spent nearly a thousand dollars himself, because simply can not wait for that day discounts. "Even the major festivals to catch up to make a 50% discount, which, as is now so often."
collar Yingxue Lu recalled 2005 Adidas shell head is very mixed feelings
cheap jordans online , high prices just to work her catch up. Now, although the original price did not rise, "but after more than two months will be able to play 8-fold, all of a sudden fast 200 yuan cheaper, who buy full-price shoes ah?"
industry or reshuffle
not provide higher profit margins
While Belle and Daphne are interested to shrink the front, but the meaning is different.
"Daphne wanted to bid farewell to sports brand agency, focusing on the development of its women's business." sports brand agent Magang has publicly told the media analysis, according to the annual report shows that the second half of Daphne also hold an additional 122 "Daphne" and 13
cheap jordans for sale mens 9 "shoe" point of sale. Belle is due to the rapid pace of development early, hoping to take advantage of this time, the channel and retail capabilities further optimization. The second half is a key growth point in time, the concentration of superior resources more conducive to enhance the brand.
Anyway, sports brand industry reshuffle has emerged.
"After the Olympic Games, each sport brands are more or less have some pressure on the stock." The industry believes that, coupled with the impact of the financial crisis continues, old goods not digested, new goods are no longer marketable, for the entire industry greater than demand, sports brand
Cheap air jordans for sale s have begun the process in a recession, and is likely to continue beyond 2010. Coupled with Li Ning, Anta and many second-tier sports brands inexpensive deeply touched the hearts of consumers, over time changed the industry supply and demand relationship.
According to media reports, really bothered Nike and Adidas, not now piled up in dealer inventory in the warehouse, but the channel is gradually "as big." A direct result of the channel will be brought to focus, Adidas and Nike distribution channels, Li Ning brand gradually and homogenization, but they was not any way for dealers to provide higher profits than domestic sports brand space.
p
cheap jordans for sale ublic information in the country, local sports brand to develop significantly faster pace of sales network in the international sports brand. As of last year, Li Ning has 6,917 stores in mainland China, a net increase year thousands of stores. Adidas outlets in China last year increased by more than 300 only.
At the same time, Li Ning sponsored by the factory discount stores even more pervasive. "We have in addition to digest inventory, but also to return the funds to the company." Li Ning store relevant person in charge of the factory was very satisfied, saying much larger than the sales price stores. And has developed rapidly in various brand
s.
In fact, the sales model, through a number of industry experts in the media analyzed and summarized, which can be seen, the international brand, is only responsible for R & D design, brand management, production, retail and other sectors have been outsourced. Domestic brand is from product design, raw material procurement, manufacturing and retail are all one. Full participation in all aspects of the industry chain, will be able to get profit every aspect of the industry chain, so as to improve the company's profitability.
"At present, Shenyang Adidas did not reduce the total number of stores." Adidas insiders, although some stores opened since the decoration regroup, but did not Withdraw phenomenon. As for the discount increased frequency of problems, the person agreed, but explained only the company's normal activities.
"Discounts course, the better ah." Zhou Xiaowan consumers believe that sports brands she does not care if the shuffle. But if it is thus triggering a wide range of discounts are loved, for consumers, discount is the most affordable.;3: Nike Free
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