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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] two months ago, because to help a friend enrollment Shanghai Marathon, multiple browsers blossom sits, participated crazy marathon rush of votes, then combined with the usual items for outdoor sports people and relationships map the social graph depicting the insight found in today's social networking has let people undergone tremendous changes, sports enthusiasts attitude towards sport, the psychological state of movement, participation in sports in the form of great changes have taken place, in other words, social networking make the marathon has become a fashion. face socialization runners, but also how the interaction Cheap air jordan 12 for sale online free shipping between the brand and the runners were worth it spread? A month ago, North horses start running, there are less than three weeks, launched about to begin prologue, and it is particularly careful to observe the major brands among which several interactive activities and runners, found that many of the brand has been deeply rooted in the consumer community, and gradually create their own brand tribe, Nike and Adidas, for example, Nike played like a professional community who care structure, but more like a careful Adi community who care. 1 Nike - Community care professional who To help better prepare for marathon runners race, Nike early invitation to the national marathon coach @ Tao Shaoming for j Retro jordans for sale unior and senior runners runners, in Shanghai, Guangzhou and Beijing plan a period of eight weeks professional training programs, and invited on the microblogging coach for marathon runners were professional online quiz, from microblogging forward amount and the number of comments point of view, the majority of runners are welcome. electrical makers in carnival double 11, runners Nike community building and more goes a step further, Nike introduced the innovation of micro-channel NikeRunClub community (note the community, not the official public accounts), open platform can be found on recommendations to guide running, but can also run in the establishment of groups to run around looking for groups, cheap jordans for sale mens just like a more lightweight and convenient online version of vertical communities. I have to say that Nike has familiar: Now runners runners in the past is no longer a passive consumer of information, and they spontaneously find a suitable own organizations, they prefer to stay in a small group and their own small partners together like-minded, they need to uphold the brand is a sport spirit, know at the right time for them to bring value to haunt partners. 2 Adi - attentive care community who runners communities say they rarely break their own, they will say to create a personal PB (personal best); they seldom say who is our leader, but will say who is 430, 530 rabbits; Adi cool running gro Cheap air jordan 12 taxi for sale online free shipping up A runner who is familiar with the organization, the former North horse recruit runners, runners organize training before a match in the coach's leadership, and in the North during the race horse carefully arranged the cheerleaders cheering for the runners , in the running and running after setting energy depot, but also as a member of each group of cool running track taking pictures after the game released. In addition, all horses in North cool running members of the group will be known as the "PB family" of one, their slogan is also very exciting: # witness my PB #. And the runners were in each interaction, Adidas do careful and meticulous. Later, saw some cool running group interviewed the pe cheap jordan shoes for men rson in charge of the movie, a reporter asked why the person in charge would choose such slogans PB as the theme of the event, officials said, and some runners often inside the circle of influence who to deal with, found that runners often use to express themselves PB breakthrough, we decided to adopt the runners who are familiar with the language as their own brand of the slogan. Here, we have to wonder, today's consumers, because the social network has been linked to each other to form a community, their access to information in their own communities, share information, as if into an organism, and the flow of the body, that is, Blood information. Faced with such consumer groups, if brands are not in Cheap air jordans for sale tegrated into the community of consumers, listen to their language, their voices perceived, is bound to be lost in the tide of this society. In addition to Nike and Adidas, just two weeks before the horse is about to start running the North, and I am also very clever exposure at work to a charge of other outdoor sports brand agency, we provide a number of outdoor sports we do for them through social network data mining scoring to give the impact and influence of the list, not to a few days, they found a community organizer Beijing jogging, and soon made contact with the organizers, and help during the race These jogging enthusiasts full with the film, recording their every detail and colleagues insi cheap jordans online st on during the game, the brand's spirit also in this community is well spread. Afterwards and responsible for the activities of the project manager to chat, he told us that it was his first time to know there are so many interesting runners community organizations exist, between a little earlier if they can begin to build those affected and more relationship, I believe this event will be made even more unexpected results. Shanghai Marathon kicked off soon, the Internet will also see the enthusiastic users of this year's marathon to Hangzhou Hangzhou arrangements for next year's marathon one carding statistics, a total of 45, but we say there may be more. We expect to see in this process more brand Retro jordans for sale s uphold the spirit of the movement, find influencers, into the consumer community, build brand tribal wonderful. 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