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Online evaluation of this advertisement is good and bad, today. Adidas With this advertising on the Internet has been to be "cursed" notoriety, it is an indisputable fact. No shortage of brand awareness for the need to enhance the reputation and loyalty of Adidas, it is a bit counterproductive. Adidas ad production intention is to reflect the love and support of the majority of national athletes, we unite, unite, create new history and miracles, the interpretation of the adidas "Impossible is Nothing" core brand concept, but the unexpected fall of the majority of Internet users, "Curse door" - apply Adidas advertising cheap air jordans slogan - "not impossible" ah. feelings about this ad, many netizens used the word "hell", "cold", "terrorist", "strange", "Ghost" and other negative words to describe, especially on the last picture: a bit Chinese athletes standing on the winner's podium at the back, below the gray world of million head of save action, compliments waving hands in the air when a netizen with a "save the Queen Long live," the description. The reason why there is this feeling, and this ad is a bit of visual performance and inherent cultural awareness of Chinese consumers have a strong contradiction due. Gray awareness in China where the average consumer is death, unlucky and other negative feelings and emotions linked. It is the accumulation of thousands of years of Chinese culture in the minds of consumers in the map. This inherent cultural awareness, regardless of gender and age, whether or not Adidas target customers, is an objective reality. People are social and cultural products, even though Adidas target customers, no matter how rebellious and heterogeneous, they can not live in a vacuum inside the culture. When the Adidas ad in gray to represent the virtual world, represents the majority of Chinese citizens, the virtual world was consumer alienation as "hell", "hell", the consumer's mind the door has been completely closed for Adidas, Adidas wanted spirit of the brand through advertising delivered, the brand concept in the consumer's mind closed gate driven to the wall, without success. Some marketers argue that Adidas is so heterogeneous, as long as it's target customers like on the line, do not like this ad may not Adidas target customers, so that their opposition does not matter. This argument really was a bit naive. Ambitious and want to achieve by 2010 in the Chinese market sales - Global Brand Network - to break the grand goal of 1 billion euros Adidas is concerned, can not rely on their "heavy consumers" (HEAVY USER) - several times a year to buy Adidas customers, potential customers and competitors to snatch from his customer is very important. How to get those potential customers and competitors who identify with their brand spirit and brand culture is essential, otherwise the customer will definitely not pocket. In comparison, the same as Olympic sponsor Coca-Cola's practices to be smarter than that. Its Olympic advertising, though a bit cheesy - is still red curry favor with Chinese consumers and festive atmosphere, but at least does not cause people's resentment and displeasure, its advertising and negative words, there is no emotional connection. Another puzzling is that Adidas Orangemen favorite. Of course, Adi cheap foamposites das is the sponsor of the national football, unwilling to let his money after bad. For "do not look Orangemen have N years" the majority of consumers, Adidas in the ad to arrange the Orangemen played in the first, it is not a good role play. Negative comments online can be seen. Orangemen to the people concerned, has been unable to produce any positive, positive associations, can only give Adidas brand minus points. a good advertisement advertisement icing on the cake for the whole song could. Finally, the end of the music, I like, like the majority of Internet users, but also to be commended. Although the song is a passionate, inspiring. 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Color: Core Black/Core Black-Core Black Style Code: BY9512 Release Date: November 24, 2017 Price: $180 Nike Air Max 97 Color: Black/Black-Black Style Code: 918356-002 Release Date: November 2017 Price: $160 adidas NMD R1 Primeknit Color: Sea Crystal/Turquoise-Sea Crystal Style Code: CG3601 Release Date: November 2017 Price: $170 adidas Yeezy Boost 350 V2 Color: Blue Tint/Grey Three-High Resolution Red Style Code: B37571 Release Date: December 2017 Price: $220 adidas Yeezy Boost 350 V2 Color: Semi Frozen Yellow/Raw Steel-Red Style Code: B37572 Release Date: December 2017 Price: $220 Nike WMNS Air Foamposite One ??Shine?? Color: Dark Stucco/Dark Stucco-Black Style Code: AA3963-001 Release Date: Holiday 2017 Price: $230 Nike WMNS Air More Uptempo ??Shine?? Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130In addition to Marc Newson and Riccardo Tisci; NikeLab Air Max, to celebrate the 30th anniversary and create VISION-AIRS activities, as well as a neglected Chinese designers, architects, Kathleen Taiwan environmental protection research (Miniwiz) Huang Qianzhi (Arthur Huang) works, NikeLab Air Max 1 Ultra 2 FK. From the design point of view, this pair of Air Max 1 all adopt seal made vamp compression technology, combined with the Flyknit weaving vamp is perfect, the overall industrial design sense. In addition, the shoes will also use 100% packaging waste recycling production, embodies Huang Qianzhi to express the concept of environmental protection. It is reported that Huang Qianzhi x NikeLab Air Max 1 Ultra 2 FK will be sold in March 26th on the same day, love friends please attention in advance.